Categories
PROFESSONALStrategic Marketing Research Management (A31)
Marketing concepts, consumer demand and behavior, location analysis, marketing functions, institutions, channels, prices, and public policy. Marketing principles and their usefulness in diverse business and organizational settings. Basic tools and concepts used for acquiring and evaluating market information. Controllable and uncontrollable factors in making marketing decisions including marketing analysis, product decisions, pricing, distribution, and promotion., and the implications of product life cycle for decision-making. Marketing strategy; how marketing guides business strategy, discovers and creates demand for products, and influences product development. Tools, factors, and concepts used by management in planning, establishing policies, and solving marketing problems.,
Definition of Marketing Research, The place of research in the product life cycle, Marketing Research Process, Division of Responsibility between Marketing and Marketing Research, Defining the research problem & managing a research project, Data acquisition, Sampling, Analyzing qualitative & quantitative data, Communicating and reviewing findings. Overview of Marketing Communications, The Promotion Industry, Evolution of Promoting Brands, Positioning & Value Propositions, Influence
of Communications on Behavior, Messaging & Media Strategies, Creative Brief, Regulatory & Ethical Environment of Promotions, Global Strategic Issues of Promotions, Internet, Mobile and Interactive Media, Sponsorships, Product Placements, & Branded Entertainment, Social Media & Corporate Advertising.
